Skate to where the puck’s going, not where it’s been. We’ve got to skate to where the audience is going.
- Gary Knell, CEO of NPR in Friday’s Times Media Decoder blog, who “cited internal research that showed NPR’s average radio listener to be about 49 years old, the average user of NPR’s iPad app to be 41 and the average user of its iPhone app to be 37.” (via trentgilliss)
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