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Beethoven’s Ninth on a Spanish Plaza (video)

by Trent Gilliss, senior editor

Let’s make no mistake here; this is a commercial for Banco Sabadell. And, yes, it’s a majestic, highly orchestrated flashmob organized by one of Spain’s largest banking groups. But, when I get an evening email from our founder and host confessing to shedding “happy tears” when watching it, I figure I better check it out. 

Flashmob organizado por Banco SabadellAnd, if you read the comments on YouTube, you’ll see much more of the same sentiment being expressed.

On May 19th at six in the evening, what appeared to be a single, tuxedoed street performer playing a bass for people strolling around Plaça de Sant Roc in Sabadell, Spain (just north of Barcelona) turned into a mass ensemble performing a movement of Beethoven’s Ninth Symphony — including more than 100 musicians and singers from the Orchestra Simfònica del Vallès, Amics de l’Òpera de Sabadell, Coral Belles Arts, and Cor Lieder Camera.

The production is lovely and highly produced, but it’s the fascination and pure joy of the passersby that makes the moment quite magical. Non?

    • #classical music
    • #flashmob
    • #Spain
    • #advertisement
    • #marketing
  • 10 months ago [Mon, Jul 2nd, 2012 at 11:17pm]
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  1. apmgincommunity reblogged this from beingblog
  2. italyawaits reblogged this from beingblog
  3. mirfaan reblogged this from beingblog
  4. hashtagadorable reblogged this from beingblog and added:
    This made me smile.
  5. charlottelovesyouforever reblogged this from beingblog and added:
    This literally made me cry...gave me massive amounts
  6. lovelarryed reblogged this from beingblog
  7. jenni314 answered: Wonderful!
  8. lovelarryed likes this
  9. olsenross reblogged this from bramblythicket and added:
    Yup.
  10. nationalcenter4inclusion reblogged this from beingblog
  11. thisis27 reblogged this from beingblog and added:
    will always love FlashMobs.
  12. creatingmyscenery likes this
  13. durgiii likes this
  14. the-real-quinnis answered: I just had to register to say how gorgeous that was. I don’t care if it was orchestrated, it was really beautiful. Thanks for sharing!
  15. spiderbass reblogged this from beingblog
  16. kathe814 reblogged this from beingblog and added:
    utterly wonderful! This...most awesome flash mob ever!
  17. lemwor likes this
  18. sheilastansbury reblogged this from beingblog
  19. ray-do reblogged this from chunkydunkingmermaid
  20. tkeady likes this
  21. mrswoman reblogged this from chakayoh
  22. cuno reblogged this from beingblog
  23. beccaluwho likes this
  24. jessamine reblogged this from beingblog
  25. jessamine likes this
  26. panchodelaluna likes this
  27. courageisdaring likes this
  28. vdpro likes this
  29. nutmegged reblogged this from beingblog
  30. mjduncan reblogged this from chakayoh
  31. revstartsnow reblogged this from beingblog
  32. connectinspirit answered: Loved it! Thank you!
  33. miguel1586 reblogged this from beingblog
  34. miguel1586 likes this
  35. chakayoh reblogged this from lebed
  36. lebed reblogged this from lilmissanno
  37. half-formed-things reblogged this from beingblog and added:
    amazing. i credit...Beethoven’s music,...children for making...
  38. madhattersgirl answered: Yes I beilive so myself.I agree that the moment it’s self is quite magical.Because when one person starts it ‘s an opening to a great moment
  39. tocarelcielo reblogged this from beingblog and added:
    BEST. FLASH MOB. EVER.
  40. bumblingiraffes reblogged this from beingblog
  41. chunkydunkingmermaid reblogged this from bramblythicket
  42. faris-ghani likes this
  43. dominickbrady said: I teared up. Why? I have no idea. Lovely.
  44. kippkate reblogged this from beingblog and added:
    I’m definitely...‘happy tears’.
  45. dominickbrady likes this
  46. bramblythicket reblogged this from beingblog and added:
    How wonderful is this!?
  47. bramblythicket likes this
  48. mariatuttle reblogged this from beingblog
  49. dendriablog likes this
  50. lilmissanno reblogged this from beingblog and added:
    doesn’t move you, despite the fact...commercial, I’m not sure we can
  51. Show more notesLoading...

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