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The Wonder of Water
by Trent Gilliss, online editor
Video snacks are the latest rage among the working proletariat nowadays. People are hungry for the sentimental, the celebratory, the enigmatically natural joy of physics, the contemplative, the comic — especially at 3 pm on a workday.
For me, one of the pure pleasures of video on the Web is discovering cinematic joy in a short commercial that I may have dismissed because of timing and the medium. But, with a set of headphones forming an aural cocoon, I can experience the magic of water balloons floating and bursting in super-slow-motion, reflect on my children and wife, and appreciate what an immensely beautiful world that presents itself. All in a Schweppes ad; can you believe it?