"For Murdoch, these conflicts amount to holy missions. While others may see him as an opportunistic predator, ready to lay waste to whatever falls under his gaze, Murdoch sees himself as a moralist, the enemy of entrenched, arbitrary power."
"Murdoch was infuriated by the editorial, which he saw as yet another example, as if more were needed, of the Times’ characteristic self-interest wrapped in a cloak of high-toned moralism.”
"Much as he has done in the newspaper wars he’s fought over the last 60 years, he wants to turn the tables, call Google’s moral authority into question."
And yet, none of these family and business relationships seem very nice.