Checking your Amazon ranking every 7 minutes would qualify as what Buddhists call ‘attachment.’ And attachment is bad. (Oops: I just made a judgment about attachment.)

—Robert Wright, in "Self, Meditating" on his NYT blog.

We’re experiencing some of the same “attachment” now that Krista’s new book is out. Several minutes of this morning’s staff meeting was dedicated to some impromptu analysis of the Einstein’s God ranking on Amazon.

The short: the book seems to be doing well, but the ranking system is a mystery in itself.

Andy Dayton, associate web producer

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