Effective Campaigning or Fearmongering?
Trent Gilliss, Online Editor

Colleen sent around this Wall Street Journal column examining one of Sen. McCain’s latest ads titled “The One.” Waldman does a good job of breaking down the methodology and ideas behind the campaign’s tactical approach. He also questions whether lightheartedly toying with a concept such as the antichrist, even meant in good humor, is an appropriate course of action for McCain’s campaign.

If the McCain campaign’s strategy is to solidify its base of support among Evangelical Christian voters in any way possible, they just may be paying attention to the polls. An August 11 report from The Barna Group states it more explicitly:

Among the 19 faith segments that The Barna Group tracks, evangelicals were the only segment to throw its support to Sen. McCain. Among the larger faith niches to support Sen. Obama are non-evangelical born again Christians (43% to 31%); notional Christians (44% to 28%); people aligned with faiths other than Christianity (56% to 24%); atheists and agnostics (55% to 17%); Catholics (39% vs. 29%); and Protestants (43% to 34%). In fact, if the current preferences stand pat, this would mark the first time in more than two decades that the born again vote has swung toward the Democratic candidate.

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