We've even won a couple of Webbys + a Peabody Award.
Seeking apology is a punitive urge. Asking someone to be sorry for what they’ve done may be asking that the other, the one who abused or hurt us in some way, understands the consequence of their misbehavior. But it is also a way of asking them to bow down, to beg. You can’t ask someone to beg with love in your heart.