Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign—and they’re hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant … as well as brand loyalty from a demographic not traditionally courted by megastore advertising.

—from Neal Ungerleider’s piece "Whole Foods Celebrates, Monetizes Ramadan" in Fast Company

~reblogged by Trent Gilliss, senior editor

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