Effective Campaigning or Fearmongering?
Trent Gilliss, Online Editor
Colleen sent around this Wall Street Journal column examining one of Sen. McCain’s latest ads titled “The One.” Waldman does a good job of breaking down the methodology and ideas behind the campaign’s tactical approach. He also questions whether lightheartedly toying with a concept such as the antichrist, even meant in good humor, is an appropriate course of action for McCain’s campaign.
If the McCain campaign’s strategy is to solidify its base of support among Evangelical Christian voters in any way possible, they just may be paying attention to the polls. An August 11 report from The Barna Group states it more explicitly:
Among the 19 faith segments that The Barna Group tracks, evangelicals were the only segment to throw its support to Sen. McCain. Among the larger faith niches to support Sen. Obama are non-evangelical born again Christians (43% to 31%); notional Christians (44% to 28%); people aligned with faiths other than Christianity (56% to 24%); atheists and agnostics (55% to 17%); Catholics (39% vs. 29%); and Protestants (43% to 34%). In fact, if the current preferences stand pat, this would mark the first time in more than two decades that the born again vote has swung toward the Democratic candidate.
A Visit to Beliefnet
Kate Moos, Managing Producer
One of our several stops today was Beliefnet, perhaps the largest website devoted to topics of religion and spirituality, where we experimented with some video shooting for one of their features. That’s a “stay tuned” for now, but we enjoyed working with their crew, and while there we stopped by the office of Steve Waldman, the co-founder and CEO, who has known Krista for some time. His book, Founding Faith, will be out in March. Waldman was our guest for a couple of election year shows four years ago, notably, Beyond the God Gap, and he has an unusually balanced and insightful view of religion in the political scene.
Beliefnet recently published a poll of its Evangelical users that shows some interesting drift. Among other things, a larger percentage (38.7%) of self-described Evangelical participants named “reducing poverty” as their most important issue rather than those who said “ending abortion” (31.8%) was.
While it wasn’t a scientific poll, it was a large participating sample, and some interesting nuggets are found therein.