Mormons are excoriated in popular culture (see: “The Simpsons”) for the way their church was created by someone who was kind of a con man. And the translation of the Book of Mormon was accomplished with a hat. And the Golden Tablets have been lost. Hmmm. The stone tablets of the Ten Commandments were misplaced, too. And a burning bush talking? Really? It comes down to faith, as it should. Not some sort of ignorant bigotry.
Many of the academics consider themselves liberal, socially responsible, and broad-minded individuals, the repository of the best in America. They’re proud of themselves for voting for Barack Obama (a bit too smug maybe?). They would splutter and bluster and be generally outraged to be considered prejudiced. None would consider saying anything similar about African-Americans, Muslims, Jews, Native Americans … well, you get the idea. But anti-Mormonism is part of the same continuum that contains discrimination against any group. Why, then, is it allowable publicly express bias against Mormons?
by Susan Leem, associate producer
Not every religious organization has an SEO (Search Engine Optimization) strategy, but the online success of the Church of Jesus Christ of Latter-day Saints may make them a model for public relations efforts online.
The Washington Post reports that of any religious group, LDS.org is the most-visited website. Since 2007, according to SEO consultant Justin Briggs who wrote "Breaking Down the Mormon SEO Strategy," the LDS website has been targeting religious search terms such as “church,” “scripture,” and “Jesus Christ” but also has focused on terms such as “friend” and “young women” and “chastity” — all with great success. In fact, LDS.org ranks right behind MTV.com in the total number of external links, with more than three-and-a-half million. That’s impressive to many industry experts, and it also may be one of the better ways to fulfill the Church’s mission of outreach to non-LDS members.
(photo: More Good Foundation/Flickr, CC BY-NC 2.0)Comments
by Krista Tippett, host
Religion Dispatches offers a riveting report of a recent meeting in Oakland in which a leading Mormon authority offered an apology for the pain caused by the LDS Church’s activism on California’s Propisition 8. To an emotional gathering of “LGBT Mormons and their allies,” Elder Marlin K. Jensen reportedly said:
"To the full extent of my capacity, I say that I am sorry … I know that many very good people have been deeply hurt, and I know that the Lord expects better of us."
I’m on record as saying that we should measure the public virtue of religious traditions not merely by the positions they take, but by the way they treat those with whom they agree and disagree along the way. It is, sadly, rare to witness religious authorities open up to this kind of human and seemingly searching encounter on an issue in which they have staked a theological and political claim. I say, “Bravo.”Comments