Mormons Spread the Good Word with SEO Strategy
by Susan Leem, associate producer
Not every religious organization has an SEO (Search Engine Optimization) strategy, but the online success of the Church of Jesus Christ of Latter-day Saints may make them a model for public relations efforts online.
The Washington Post reports that of any religious group, LDS.org is the most-visited website. Since 2007, according to SEO consultant Justin Briggs who wrote “Breaking Down the Mormon SEO Strategy,” the LDS website has been targeting religious search terms such as “church,” “scripture,” and “Jesus Christ” but also has focused on terms such as “friend” and “young women” and “chastity” — all with great success. In fact, LDS.org ranks right behind MTV.com in the total number of external links, with more than three-and-a-half million. That’s impressive to many industry experts, and it also may be one of the better ways to fulfill the Church’s mission of outreach to non-LDS members.
(photo: More Good Foundation/Flickr, CC BY-NC 2.0)
On Bin Laden Killing Tech Blogging
by Trent Gilliss, senior editor
MG Siegler, a blogger at TechCrunch, takes a whack at Mashable and tech blogging in general for their capitalistic opportunism of the Osama Bin Laden news now that advertising dollars are beginning to ramp up online.
Is there some type of competitive rivalry going on here? Perhaps. But his question of business ethics and gaming the news and search engines in order to make money with SEO land grabs is something that is surely not relegated to the tech world.
The national tragedy question aside, do savvy operators undercut their own business in the long run in order to make short-term business gains? What kind of ethical responsibilities, if any, do businesses and news outlets like Mashable have in making sure their results don’t crowd out the most relevant news for quick access? What does Google owe its customer’s when businesses flood the search market with results?
The information in the image above is not surprising at all. But still pathetic.
Imagine that, you write 35 200-word posts featuring the words “Bin Laden” in the headline and they pull in traffic on the day it’s one of the most searched terms ever.
Were any of those stories really about technology? A few, maybe. But none were given the actual attention that a story of such magnitude deserves. It was a pure traffic/SEO play.