Trent Gilliss, senior editor
Did you get a chance to listen to this week’s show with Prof. Ellen Davis discussing her approach to sustainability — through an agrarian reading of the Bible — along with Wendell Berry reading his poems?
If you haven’t, swell. This Sunday morning exercise is ripe for the picking. Then you’ll have a fresh perspective unencumbered by the content. You won’t get mired in the details of summarizing or full description. You are our target audience. You are the listeners we want to grab with the title and draw in. Now, if you have heard the show, that’s great too. Then you’ll have an insider perspective, an intimate understanding of the interviews and readings. The content may inform your decision. And you may sympathize with our plight.
Here are a few titles we considered:
» “The Poetry of Creatures”
» “An Exquisite Attention to a Fragile Land”
» “Land, Life, and the Poetry of Creatures”
Show titles do a lot of work. They appear in one-minute bumpers to the show and within the show itself. They are part of promotional spots on the radio. The appear in iTunes podcast feeds and on our email update, websites, Facebook page, blog, Twitter. Duke University will uses it in their communication.
Which one would you have chosen? What’s an alternative you might suggest? Should it be just catchy? Should it tell you more about the show? Should it be a tease? How will it render in a graphic for our online channels. Will it help in our search rankings?
These are the few of the questions we ask when titling. And, as you can see, we struggle mightily with this task. We labor, we strive, we grope, we concede. But we always end up with something. For this show, I can’t help wonder if we could’ve done better.