When the play [“Waiting for Godot”] was first performed, one of the early productions was at San Quentin and those prisoners really related to it in a very deep and profound way. Because so many of us are in this kind of limbo, whether we’re behind bars or not, we’re waiting for something to happen in our lives.
by Shubha Bala, associate producer
“The godless groups say they are mounting this surge because they are aware that they have a large, untapped army of potential troops. The percentage of American adults who say they have no religion has doubled in the last two decades.”
The billboards and posters, which haven’t been without controversy, aren’t completely new. The Freedom From Religion Foundation, for example, has been putting together marketing campaigns since 2007. However, this year four national groups are competing for believers, and the American Humanist Association is putting forth $200,000 into its “godless” campaign — thought to be the highest amount ever spent.
The Freedom From Religion Foundation designed a sign campaign for the sides of buses and highway billboards:
The organization American Atheist created this billboard campaign to target the Christmas season:
Watch for more of these ads coming to a cable television station, billboard, or bus near you.
In the top photo, the Greater St. Louis Coalition of Reason ran this billboard on roads in St. Louis, Missouri in September and October of this year. (courtesy of United Coalition of Reason)