"Brainstorming is the worst thing you can do. The main reason why is because of this process of trying out strange new ideas versus when you put people together in a room, almost invariably they will try to conform socially. So you will get creative ideas, but you won’t get as creative when people are trying to please each other than when they’re trying to push the envelope. And so the studies invariably show that the quality of the creative ideas that people put out individually are invariably higher in quality than those done in a group format. So another myth bites the dust." —Rex Jung
This interview with Dr. Jung on creativity is incredible. It’ll debunk myths and confirm ideas you may know instinctively but have given credence too.
Photo by Simon Drouin