On Being Tumblr

On Being Tumblr

On Being with Krista Tippett is a public radio project delving into the human side of news stories + issues. Curated + edited by senior editor Trent Gilliss.

We publish guest contributions. We edit long; we scrapbook. We do big ideas + deep meaning. We answer questions.

We've even won a couple of Webbys + a Peabody Award.

Mormons Spread the Good Word with SEO Strategy

by Susan Leem, associate producer

Not every religious organization has an SEO (Search Engine Optimization) strategy, but the online success of the Church of Jesus Christ of Latter-day Saints may make them a model for public relations efforts online.

The Washington Post reports that of any religious group, LDS.org is the most-visited website. Since 2007, according to SEO consultant Justin Briggs who wrote "Breaking Down the Mormon SEO Strategy," the LDS website has been targeting religious search terms such as “church,” “scripture,” and “Jesus Christ” but also has focused on terms such as “friend” and “young women” and “chastity” — all with great success. In fact, LDS.org ranks right behind MTV.com in the total number of external links, with more than three-and-a-half million. That’s impressive to many industry experts, and it also may be one of the better ways to fulfill the Church’s mission of outreach to non-LDS members. 

(photo: More Good Foundation/Flickr, CC BY-NC 2.0)

Comments

Google Helps People Find Survivor

by Susan Leem, associate producer

Earthquake aftermathA pedestrian road collapsed in Urayasu city, Chiba prefecture of Japan (photo: Toshifumi Kitamura/AFP/Getty Images).

The Telegraph notes an important contribution to relief efforts in the Pacific: the Person Finder, in both English and Japanese. Google is tracking thousands of records to match information on missing people. Imagine the pang of relief to find your loved one on a safe list amid the chaos of downed communication lines.

Comments

Producing, Mindfully
Andy Dayton, Associate Web Producer

Shortly before I dove into production on the Web site for this week’s program, Shiraz popped up in my Twitter feed with a little note:

is appreciating Jon Kabat-Zinn’s mindfulness presentation at Google. I wish I had heard of him 1,000 days ago.

This is how it often works. As the production process works its way forward, the material we’re covering hits us at different times. Krista watched this video even earlier during her interview preparation, and she brought it up in her conversation with Kabat-Zinn — asking him to do a guided meditation like the one in his presentation. (We actually ended up going with a clip from the video instead, but you can download an mp3 of the unedited interview if you’d like to hear his impromptu version.)

Kind of like Seane Corn’s demonstration of “body prayer” in our yoga program, it seemed necessary to give a sampling of meditation and mindfulness in practice, not just in theory. The necessity of this was pretty well articulated in the cuts & copy session last week; we had made it about halfway through the script, and most of us were soaking up Kabbat-Zinn’s words of wisdom when Trent stepped forward as a voice of dissent. His point was worth considering, which I’ll attempt to paraphrase: What’s the point of spending all of this time talking about mindfulness, rather than just doing it? The hope is that the clip from this video in the program gives listeners at least a little taste of the doing.

We all absorb things differently here — at different times, in different ways, and to different degrees. And sometimes there’s a bit of dissonance as well. Earlier this week I found myself stressed out while writing some language for the script, and very “mindful” of the irony of my situation. What to do when you’re producing a program that discusses tools for relieving stress and anxiety, and it’s causing you to experience stress and anxiety? Well, for starters, breathe…

Comments